Marketing Support

A central marketing resource for Law Firms, Trusts, and Funds. By working with Finscoms a fund will free up time, save costs, and effectively ‘market’ their fund to investors. As an alternative asset marketer we know that creating an effective process for identifying investors and pitching the fund, communication the funds performance and the investment opportunity to a fund is key to the fund’s success. We can become your central marketing resource or act in a consultative manner. Our strengths in this area are within;

Developing a successful marketing strategy

Creating a PR, advertising, and conference strategy

Providing valuable intelligence regarding the global fund market place

• Funds of Funds
• Family Offices
• Insurance Companies
• Investment Banks
• Private Client Asset Management Firms
• Private Banks
• Public and Corporate Pension Funds
• Sovereign Funds
• Structured Product Desks
• Ultra High Net Worth Clients

Through our global network of locally focused, independent, alternative fund marketers we offer alternative investment managers the advantages of global distribution through a single channel.

We provide a one-stop marketing service from brand management to SEO to Social Media to website design to marketing strategy to analytics to video production and marketing.

Cloud Hosting

Your website should be the main channel for promotion of the fund and investment products. Hosting your marketing and regulatory materials means greater engagement.

We are advocates of ‘pull’ marketing rather than ‘push’ marketing. Rather than trying to shove various promotional documents down the neck of an investor instead invite them to pick and choose at their leisure. Create greater transparency with existing clients by giving them access to performance related publications rather than sending them once a month, this builds trust and loyalty.

We can create data rooms with various levels of tailored restriction which can allow you to collaborate easily with clients, potential investors, fund lawyers, fund accountants etc. Data rooms are also a smart way of making sure you only market to eligible investors and have become very popular within the asset management sector as a result.

Video Marketing

This is a rapidly growing area, it now looks unusual if you do not have video content on your website. You are given an opportunity to introduce yourself to investors and clients on your terms. With a pre-recorded video there is no excuse to not make the correct first impression. Over 65% of the content on the internet is video and Youtube has become the second most popular search engine. By choosing to use video content you are opening yourself up to a huge market. Finscoms can guide you and set your video production rolling so that when ready you can take ownership.

Online Communities

Do you feel social media is not relevant to your industry? Would you be surprised to hear that the largest growing demographic using twitter is the 55-64 age group and 45-54 on Facebook and Google+?

Asset managers are adopting social media as regulatory groups recognise it as suitable means to communicate. It is a way of reaching out to millions with the feel of a one to one scenario. Regarded as the most cost effective way to get your message heard. However, for most companies, having a presence on LinkedIn or Twitter, for example, is simply not enough.

We understand that managing social media platforms can be extremely time consuming. Our expert team can help you through the process through what we describe as ‘planned spontaneity’, where your message to your community is mapped out in advance. We can also help you manage the reaction to your messages through ongoing engagement with your followers.

Boost Your Visibility

There’s not much point in building an attractive, useful website if no one ever visits it. SEO is all about convincing Google that your site is the best place to send people who are looking for what you offer.

If you are not ranking well, need a boost, which keywords/strings to rank, or would like us to manage your SEO requirements then below is what we provide to our clients on a monthly basis (many of which upgrade to a more bespoke service):

First Impressions

First impressions count, fund prospectus’s can be large documents, with no colour and undigestible, we design a prospectus not only to create that all important first impression, to work with clients to see the value of ‘traditional print & online’.

Use our experience to make the perfect first impression.

Website Design & Build

The website has become the cornerstone of the modern fund marketing strategy. It has been proven to be the single most important tool for improving client service and extending fund distribution. What is your website’s function?

We believe that a website is so much more than an ‘online brochure’, there are too many examples of where a website is built to satisfy a to do list without actually addressing the function of a website. A website can be a communications tool, a revenue generator, a value add to investors/clients/target audience, we work with our clients to create a site that not only has a function (and therefore is an asset to you), but its design represents you and your business creating that all important first impression.

We deliver a Content Management System that enables you to have complete control over the site, by becoming your own publisher gives you the opportunity to build and drive communities around your services.

We can also host your site and manage it for you (adding content, images, coding, google analytics, link building strategy), rest assured we can move your current site or if you are looking to build a new site, from concept to implementation into your business strategy.

Events and Webinars

Would it be fair to say that in general there is a disconnect between an asset manager’s financial acumen and marketing prowess? Asset managers are beginning to realise that they are now more than ever deeper in the business of marketing than in the business of investing.

It is common place for asset managers to use complex financial jargon when presenting to investors. Vastly different to the type of language a fund manager would use day to day and lacking resonance from the investor’s point of view. A relationship must be built between the asset manager and the investor before any capital is acquired. You are far more likely to build a relationship with an investor if you communicate in their language rather than relying on tired industry rhetoric.

We advise our clients on roadshows, events and webinar strategies. Through our networks we can put you in front of suitable audiences but even more importantly we will show you how best to keep their attention. Strictly presenting figures on performance, portfolio diversification, portfolio risk management etc…will not engage the majority of investors. They’ve heard it all before, again, and again, and again. Of course these topics are important but the investor will not focus on them until he/she is engaged. Performance doesn’t matter if the investor has forgotten who you are as soon as you leave the room.

Regulation and Compliance

When did you last check your marketing deck with compliance? Is your website compliant? A fund is required to issue communications to stakeholders to satisfy fiduciary, regulatory and legal obligations. Do you view this as an administrative drudge?

You can use these obligations to strengthen your relationship with the investor and other parties whilst ensuring you do no fall foul of regulation and we can all cite high profile examples of hefty fines. Change your communications strategy regarding compliance to an open, transparent and well designed communication to investors. Speak their language, let them see how well the fund is being managed and see the relationship solidify. There is plenty of scope for this...