Welcome to The View

Here you will find our latest thoughts, comments, news, giving you The Best View

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What are the resilient assets in this Covid19 crisis?

  As the World attempts to contain Covid-19 and hinder global escalation, markets have recalibrated in the face of a potential global recession whilst monitoring the shocks to supply and demand. Market sentiment is that we will see virus case escalation in the...

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Increased Investment Activity in Florida Hotel Market

Investors continue to find attractive investment opportunities across the state, with Hotels changing hands at an increased rate over the last 18 months. Transaction activity appears healthier across Florida than other US regions currently. Transactions are buoyed by...

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The Thomas Schumann Water Risk Index™ EURO 50 Impresses

The back testing of the Thomas Schumann Water Risk Index™ EURO 50 has produced positive results. It is further criterion that investors, asset managers and financial institutions could benefit greatly from incorporating water risk into their investment decisions, by...

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Europe’s Hotel Industry Reports Positive Results

Finscoms looks at the latest information, analysis, and reports to correlate a picture of Europe's hotel sector 2019 performance so far and outlook. Overall, Europe’s hotel industry reported positive results across the three key performance metrics during Q3 2019,...

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Finscoms partners with tech company Senasen

  We are delighted to announce the collaboration between the highly rated platform Senasen and Finscoms.​ Finscoms and Senasen today announce their partnership to provide greater communication scope for asset managers, private companies, public companies, and...

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An end in sight to Impact Washing

A lack of clarity about how impact investments are managed has given rise to concerns about “impact washing”. Sustainable investment, which encompasses impact investing, the integration of environmental, social and governance (ESG) criteria has long been poorly...

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Thomas Schumann Capital & FARAD-Group* launch (March 22nd) the first global responsible investment fund to invest in public companies that embrace water security, exhibit social, environmental and financial responsibility. The Water Security Fund tracks the...

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Smart Legal Contracts are the Inevitable Solution

Smart Legal Contracts have the capacity to revolutionise business practice Smart legal contracts are legally binding contracts converted into computer code governing interactions between counterparts and other stakeholders. Consequences decided upon by the contractors...

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QPQ and Finscoms Partnership Announcement

We are delighted to announce the collaboration between QPQ and Finscoms. Finscoms proudly promotes QPQ to our network and beyond. Finscoms are a specialist full services marketing agency working to help clients to tell their story and support them in their route to...

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Real Estate Outlook: US Office and Retail Market Fundamentals

The key attribute in these markets is agility. Finscoms takes a look at the US real estate outlook fundamentals with a focus on the Office and Retail market. Both markets remain bright despite cloudy forecasts in other real estate sub sectors. The key in these markets...

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Intercontinental Submarine Cable Communication in High Demand

Projections show a constant growth of at least 10% for the next 5 years. In 1854, installation began on the first transatlantic telegraph cable, which connected Newfoundland and Ireland. Four years later the first transmission was sent. This advance reduced the...

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All Assets Under Management Are Exposed to Water Risk

Water risk affects all assets. By 2025, $145 Trillion assets under management will be either directly or indirectly exposed to financial water risk. Physical and financial water risks are the largest threats to people, planet and profit. All investors need to be made...

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Hotels differentiated by CSR policies

CSR within the hospitality sector is an important component for investors and customers. By Ken CarmodyThe millennial generation (born from 1982 onwards), who are set to profit from one of the greatest wealth transfers in history, puts travelling and corporate social...

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Announcing Finscoms latest Partner

Thomas Schumann Capital (TSC) provides financial products and services to public, private and philanthropic capital to advance a water-secure world. TSC embraces social and environmental impact and responsibility, and financial outperformance.  Thomas Schumann...

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Direct investing, are you prepared?

Modern investors are currently in their most proactive phase and making direct investment manoeuvres. ​ How prepared are funds to target/market effectively to the inbound investor? Many funds prior to the recession were heavily reliant on their relationships within...

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Investors, don’t sit and wait in the dark

Choose open, transparent funds that keep you informed. ​ Article written by Ken Carmody for Family Office Magazine. Click here for full magazine. We are entering a new era for funds, one that is more transparent, more competitive and more regulated than ever before....

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Water Risk Index Launch – smart beta for a water-secure world

Finscoms are delighted to support Thomas Schumann Capital LLC (TSC) and the launch of the Water Risk Index - smart beta for a water-secure world. ​ Water risk is the biggest risk facing people, planet and profit. $145 trillion in assets could be under threat by 2025....

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Digital Marketing: is it worth the investment?

  Other industries have benefited from Digital Marketing, should the fund sector follow suit? ​     Is there truly a positive return on investment? Are the results quantifiable? Today if you are not engaged in Digital Marketing you are considered...

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ISFIN and Finscoms Announce Partnership

 We are delighted to announce the collaboration between the highly regarded ISFIN and Finscoms. ​  ISFIN and Finscoms announce partnership to integrate marketing and communications amongst the ISFIN banking and finance community.ISFIN and Finscoms today...

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Future of Fund Distribution Under AIFMD

Veneziano & Partners published a white paper for US and non-EU Alternative Investment Fund Managers on the developments and future outlook of fund distribution and private placement under the Alternative Investment Fund Directive (AIFMD). London, UK (24th Oct) –...

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MiFID II headache? Take these.

A Finscoms Director said to me the other day, "Chairman, the hugely frustrating reality is that not many players, particularly funds, in the impacted industry will realize how well placed we are to help them be MiFID II compliant and indeed strengthen their offering."...

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Now the hard part begins (i.e. raising the money)!

‘’We’re​ ​out​ ​raising​ ​money​ ​at​ ​this​ ​time’’…..Often​ ​that​ ​is​ ​said​ ​with​ ​a​ ​slight​ ​hesitation​ ​in​ ​the voice,​ ​internal​ ​trepidation,​ ​questioning​ ​look​ ​and​ ​frequently​ ​with​ ​little​ ​clue​ ​as​ ​to​ ​where​ ​it’s all​ ​going​ ​to​ ​end​...

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Prediction for end of year fund performance?

We are at the halfway mark for 2017, how funds communicate and market their fund performance is of real importance, be they a closed fund or an open fund investors require 6 month progress report, is the fund on track, what strategies have been used by the fund, is...

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Are SEO campaigns worth the effort?

Almost every business now has a website, but the similarities stop there… The quality and success of company websites is as varied as the companies themselves. So will an SEO campaign actually help your business? The first thing you have to do is answer these...

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Investors today are under pressure to find the next fund with a yield of say 7% that matches their investment strategy.​ Clearly the design of marketing materials plays a vital role.​

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Investor relations and due diligence

Investor relations are continually evolving and one such facet is the new developments in the due diligence process that funds now face. Traditionally a fund would feel that it had covered all bases by providing a one-page summary of performance; a pitchbook (usually...

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How to use LinkedIn to increase your digital reach

Have you been tasked with the job of building your Fund’s LinkedIn presence? Whilst it may seem a little daunting at first (especially if you’re not familiar with the site), you will soon find it very beneficial and even enjoyable to use. Here we’ve shared some of the...

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How do you differentiate your fund?

What is it that truly makes your fund different to 95% of other funds? Can you describe it in 2 to 3 sentences? It may be a combination of a few different variables. But it must be something that you won’t see on other funds marketing decks. Something that makes you...

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Are Investors Listening to You?

It would be fair to say that in general there is a disconnect between an asset manager’s financial acumen and his marketing prowess. Asset managers are now beginning to realise that they are much more in the business of marketing than in the business of investing....

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Distributing a Fund Successfully

Fund distribution plays an enormous role in the success of an investment fund. The asset manager’s distribution strategy should include fund marketing, fund communication, knowledge of distribution channels and regulation, and the construction of tools to measure the...

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Fund Distribution services for the Fund Lawyer?

Fund Lawyer’s provide ‘traditional’ legal services to the Fund or should they expand their range of services to assist a Fund in its route to the investor and/or Fund Distribution? This subject is often discussed by fund lawyers ‘how do the accountancy firms offer...

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Blockchain and Asset Management

We’re moving from the ‘internet of information’ to an ‘internet of value’. We know that the banking sector is getting behind blockchain technologies but will the asset management sector adopt? There is an immense cost pressure on financial institutions. A recent...

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Amendments to AIF Rulebook

January 25th 2017The Central Bank has issued amendments to its AIF Rulebook relating to Loan originating Qualifying Investor Alternative Investment Funds (L-QIAIFs). For a copy of the latest AIF Handbook click here. Before this amendment, L-QIAIFs were prohibited from...

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The Fund Marketing & Distribution Alternative

To do or not to do.Funds today are faced with ever increasing decisions to make in their route to raising capital. A small investment into a marketing and communications strategy will return huge dividends.​ How successful are funds in getting through to their target...

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Exploring the ICAV

Whilst there are many structures the choose from when establishing a fund this article focuses on The Irish Collective Asset-management Vehicle (ICAV). The ICAV provides a flexible corporate structure which can be used to establish both UCITS and alternative...

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Mobile Marketing

Email marketing, despite its’ rather low conversion rate, has remained a staple of both communicating with and maintaining relationships with our customers. No matter how many figures we read about the daily usage of various social media platforms, the one almost...

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Content Marketing – Worth it?

Why consider Content Marketing? Firstly you should understand why clients, investors, referrals, those that know you and those that don’t interact with you online, more importantly understand that simply pushing out content doesnt mean your latest task is complete,...

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Why Use Twitter?

Why is Twitter important for your business? Twitter is a great way to drive repeat business and to attract new customers. While the platform itself may not have had obvious business advantages in its’ early incarnation, namely the restrictive 140 character messaging...

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Manage Your Brand Correctly

Within the congested asset management sector, brand recognition and brand equity is key. Ascertaining, defining and marketing your brand is vital in your company’s growth and success.

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The Impact of Brexit on UK UCITS

  Should the UK vote itself out of the EU, the asset management sector will face considerable disruption. UCITS by law must be domiciled and managed in the EU meaning that Brexit could prompt a significant number of re-domiciliations. Currently, the majority of...

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Fear Fintech? Embrace Fintech

With Fintech shaping the financial service industry currently, how should fund managers react. Finscoms urges you to embrace innovation.

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5 Ways to Save Money Marketing Offshore

By scripting your website and marketing assets in a certain way, you can actually bring your prospective client closer by answering the standard questions in advance, thus reducing your lead time to billable hours.

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Is SEO the Emperor’s New Clothes?

Within the Offshore centres over 80% – yes 80% – of the websites are brochurial, and two dimensional. They are not even an effective communications tool, and have little or no value add to the recipient. However, a well designed site with a function, can achieve so much through SEO.

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Will the RAIF be a good fit?

The Luxembourg Council of Government approved a draft bill for its proposed Reserved Alternative Investment Fund (RAIF) in November 2015. Does it have enough to succeed?

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Fund Distribution is the sum of its parts

Fund distribution is not complete without fund marketing and fund communication. These two components are often neglected and thus can result in the fund making a negative impression unbeknownst to the fund manager.

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It’s Time for Asset Managers to Bin Their Presentation Material

It would be fair to say that in general there is a disconnect between an asset manager’s financial acumen and marketing prowess. Asset managers are beginning to realise that they are now more than ever deeper in the business of marketing than in the business of...

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What is the Unique Selling Proposition of your fund?

What is it that truly makes your fund different to 95% of other funds? Can you describe it in 2 to 3 sentences? It may be a combination of a few different variables. But it must be something that you won’t see on other funds marketing decks. Something that makes you...

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The Investor Due Diligence Process is Evolving

THE INVESTOR DUE DILIGENCE PROCESS IS EVOLVING….Take the quiz The due diligence process that funds now face is evolving. Traditionally a fund would feel that it had covered all bases by providing a one-page summary of performance; a pitchbook (usually a PowerPoint...

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Fund Communications

A successful fund communicates to stakeholders, to investors, its target audience, updates, its performance, developments, opportunities and so forth. Many funds today simply do not communicate effectively enough nor in the language of the recipient/investor. Ever...

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Successful Fund Distribution For Asset Managers

Fund distribution plays an enormous role in the success of an investment fund. The asset manager’s distribution strategy should include fund marketing, fund communication, knowledge of distribution channels and regulation, and the construction of tools to measure the...

Intro for SEO packages for Funds and Offshore Sector

SEO & Digital Marketing for Business Make sure your business reacts to movements and trends in the digital market by utilising an SEO and Digital Marketing package from Finscoms.  Stay one step ahead of your competitors and allow us to manage your website and...

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Using social media to control your brand

It feels like everyone’s talking about social media but what you may not know is that it’s not just for sharing your products and services. Social media plays an important role in controlling how your business is portrayed in public. Here we’ve shared some of the...

Why digital marketing is essential for the offshore financial sector

For the financial sector, offshoring is no longer an unusual option with a number of different locations around the world offering particular advantages to companies who opt to register there. Improved tax efficiencies, asset management and lower operating costs are...

Updates on AIFMD, UCITS, FATCA, EMIR & more

Remaining impartial, our thanks to Mr Ken Owens - PWC Asset Management Ireland for permission to repost their very useful and packed full of updates Asset Management Newsletter, if you owuld like to post your news here then please send to [email protected] for...


Mondaq boost your visibility onto but not limited to Reuters, Bloomberg, Dow Jones, FT, Factiva, Lexis Nexis, Mondaq, ICSA, which from a marketing perspective ticks all the right boxes, and from a business development perspective tells you who read your content....

No KIIDing large fund manager receives hefty fine

Please click on link below for interesting piece regarding KIID documents, giving further proof that our services to funds, fund managers play a very important role post AIFMD:   ONPOINT / A legal update from Dechert's Financial Services Practice Finscoms is a...

Strategic Communication

  No matter how large or small a business is, it is important to implement some communication activities in order to make people and indeed prospective clients aware of your organisation. You cannot sit idly by and expect to be inundated with inbound...

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AIFMD – Will funds grasp this marketing opportunity?

Funds and their investors are interested in the quality of the fund offering, the perception of the quality of the fund offering and their marketing/sales strategy. Interested to learn more how your fund can boost its marketing efforts post AIFMD? Contact us...

In a very congested world tell your story to generate the interest in youIts important for your story to be heard

We support our clients in generating interest in their project or fund. we have specialisms in traditional and digital marketing, communications, distribution within those looking to raise capital/funds. We share our insight and expertise, sign up to our news