BirdMobile-1 Now the hard part begins (i.e. raising the money)!

‘’We’re​ ​out​ ​raising​ ​money​ ​at​ ​this​ ​time’’…..Often​ ​that​ ​is​ ​said​ ​with​ ​a​ ​slight​ ​hesitation​ ​in​ ​the voice,​ ​internal​ ​trepidation,​ ​questioning​ ​look​ ​and​ ​frequently​ ​with​ ​little​ ​clue​ ​as​ ​to​ ​where​ ​it’s all​ ​going​ ​to​ ​end​ ​up!​

Capital1080 Now the hard part begins (i.e. raising the money)!
samuel-beckett-bridge Now the hard part begins (i.e. raising the money)!

Putting​ ​together​ ​a​ ​fund​ ​nowadays​ ​is​ ​a​ ​time consuming​ ​and​ ​costly​ ​exercise.​

Less​ ​often​ ​the​ ​statement​ ​about​ ​fund​ ​raising​ ​is​ ​said​ ​in​ ​a​ ​confident tone,​ ​full​ ​of​ ​conviction​ ​and​ ​a​ ​ready,​ ​willing​ ​and​ ​able​ ​attitude​ ​to​ ​launching​ ​into​ ​a compelling​ ​sales​ ​pitch.​ ​It’s​ ​to​ ​enable​ ​people​ ​looking​ ​to​ ​be​ ​part​ ​of​ ​the​ ​latter​ ​group​ ​that​ ​I decided​ ​to​ ​take​ ​the​ ​Chair​ ​of​ ​Finscoms​ ​and​ ​spread​ ​the​ ​good​ ​word​ ​about​ ​a​ ​distribution alternative​ ​in​ ​particular​ ​for​ ​the​ ​investment​ ​funds​ ​community.

By​ ​way​ ​of​ ​background,​ ​I​ ​have​ ​had​ ​almost​ ​5​ ​decades​ ​experience​ ​of​ ​fund​ ​raising.​ ​And that​ ​as​ ​an​ ​advisor,​ ​syndicate​ ​manager,​ ​preparer​ ​of​ ​the​ ​investor​ ​presentation​ ​and marketing​ ​materials,​ ​roadshow​ ​leader,​ ​principal​ ​and​ ​indeed​ ​as​ ​a​ ​recipient​ ​of​ ​the​ ​pitch when​ ​an​ ​asset/wealth​ ​​manager​ ​in​ ​my​ ​own​ ​right.​ ​Whether​ ​it​ ​be​ ​Eurobonds​ ​and convertibles​ ​back​ ​in​ ​the​ ​70’s,​ ​UK​ ​rights​ ​issues,​ ​LSE​ ​(and​ ​other​ ​exchanges)​ ​listings, venture​ ​capital​ ​funding,​ ​equity​ ​private​ ​placements,​ ​IPOs,​ ​ADR​ ​offerings​ ​on​ ​the​ ​NYSE and​ ​NASDAQ,​ ​equity​ ​joint​ ​venture​ ​fundings​ ​in​ ​Japan,​ ​placement​ ​of​ ​options​ ​and warrants​ ​and,​ ​of​ ​course,​ ​raising​ ​money​ ​for​ ​funds,​ ​I​ ​have​ ​been,​ ​in​ ​one​ ​way​ ​another involved​ ​in​ ​literally​ ​hundreds​ ​of​ ​such​ ​initiatives.​ ​I’ve​ ​seen​ ​good​ ​and​ ​not​ ​so​ ​good presentations,​ ​well​ ​prepared​ ​briefs,​ ​back​ ​of​ ​the​ ​envelope​ ​stories,​ ​unbelievable​ ​claims, unconvincing​ ​sales​ ​points,​ ​disorganized​ ​marketing​ ​materials,​ ​uncompelling​ ​headlines etc​ ​etc.​ ​Enough​ ​on​ ​occasion​ ​to​ ​make​ ​you​ ​want​ ​to​ ​weep!

But​ ​this​ ​is​ ​often​ ​not​ ​the​ ​fault​ ​of​ ​the​ ​issuer!​ ​Putting​ ​together​ ​a​ ​fund​ ​nowadays​ ​is​ ​a​ ​time consuming​ ​and​ ​costly​ ​exercise.​ ​Once​ ​the​ ​fund​ ​structure​ ​and​ ​required​ ​legal​ ​documents are​ ​in​ ​place​ ​the​ ​financial​ ​cupboard​ ​is​ ​often​ ​rather​ ​bare​ ​and​ ​there​ ​is​ ​little​ ​in​ ​the​ ​way​ ​of financial​ ​resources​ ​available​ ​to​ ​ensure​ ​that​ ​marketing,​ ​distribution​ ​and​ ​communications are​ ​optimized.​ ​However,​ ​the​ ​fact​ ​is​ ​that​ ​a​ ​lot​ ​of​ ​effort​ ​and​ ​angst​ ​has​ ​gone​ ​into​ ​getting into​ ​fund​ ​raising​ ​mode​ ​and​ ​it​ ​is​ ​now​ ​that​ ​you​ ​need​ ​all​ ​the​ ​help​ ​you​ ​can​ ​get​ ​to​ ​ensure​ ​that the​ ​bacon​ ​is​ ​brought​ ​home.​ ​You​ ​have​ ​put​ ​months​ ​into​ ​getting​ ​this​ ​show​ ​on​ ​the​ ​road​ ​and you​ ​want​ ​to​ ​see​ ​the​ ​appropriate​ ​results​ ​for​ ​your​ ​efforts!​ ​You​ ​are​ ​in​ ​a​ ​highly​ ​competitive marketplace​ ​with​ ​hundreds​ ​of​ ​funds​ ​on​ ​offer​ ​at​ ​any​ ​one​ ​time.​ ​You​ ​have​ ​to​ ​somehow​ ​get the​ ​attention​ ​of​ ​a​ ​decision​ ​maker​ ​who​ ​can​ ​be​ ​brought​ ​to​ ​the​ ​conclusion​ ​that​ ​your​ ​fund justifies​ ​an​ ​allocation…..It’s​ ​a​ ​huge​ ​jump​ ​from​ ​documents​ ​in​ ​hand​ ​to​ ​money​ ​in​ ​the​ ​bank.

​​It’s​ ​now​ ​time​ ​for​ ​a​ ​focus​ ​on​ ​the communication,​ ​marketing​ ​and​ ​distribution​ ​of​ ​your​ ​fund. Having​ ​been​ ​in​ ​this​ ​business​ ​for​ ​a​ ​rather​ ​long​ ​time,​ ​I​ ​have​ ​run​ ​into​ ​many​ ​people, firms​ and expensive third party marketeers ​who​ ​have​ ​looked​ ​to​ ​sell​ ​me​ ​their​ ​services​ ​in​ ​this​ ​arena​ ​but​ ​it​ ​is​ ​only​ ​when​ ​I​ ​made contact​ ​with​ ​Edward​ ​Simpson,​ ​the​ ​man​ ​behind​ ​Finscoms,​ ​that​ ​I​ ​discovered​ ​that​ ​the ideal​ ​combination​ ​does​ ​exist,​ ​that​ ​it’s​ ​clearly​ ​been​ ​shown​ ​to​ ​work​, with most cases providing instant returns/deliverables ​and​ ​most​ ​importantly that​ ​it​ ​is​ ​indeed​ ​affordable.​ ​If​ ​you,​ ​as​ ​Finscoms​ ​believes,​ ​can​ ​increase​ ​the​ ​likelihood​ ​of raising​ ​money​ ​by​ ​50%​ ​by​ ​allowing​ ​them​ ​to​ ​partner​ ​with​ ​you​ ​in​ ​this​ ​important​ ​fund​ ​raising phase​ ​and​ ​even​ ​before​ ​in​ ​terms​ ​of​ ​preparing​ ​to​ ​hit​ ​the​ ​fund​ ​raising​ ​road,​ ​I​ ​would​ ​venture that​ ​it’s​ ​well​ ​worth​ ​considering.

TMFinsBlog Now the hard part begins (i.e. raising the money)!

“My​ ​advice​ ​has​ ​always​ ​been​ ​to​ ​dig​ ​deep​ ​into​ ​pockets​ ​in​ ​order​ ​to​ ​take​ ​on​ ​the​ ​very​ ​best​ ​in terms​ ​of​ ​people​ ​specializing​ ​in​ ​providing​ ​proactive,​ ​professional​ ​fund​ ​marketing​ ​services and​ ​solutions​ ​to​ ​the​ ​asset​ ​management​ ​sector​ ​and​ ​that​ ​very​ ​much​ ​includes​ ​fund lawyers.​”

If​ ​you​ ​would​ ​like​ ​to​ ​learn​ ​more​ ​about​ ​how​ ​Finscoms​ ​can​ ​help​ ​with​ ​your​ ​fund​ ​raising please​ ​do​ ​make​ ​contact​ ​with​ ​Edward​ ​at​ emds@finscoms.com

ANTHONY MOORE

Receive our latest Insights direct to your inbox

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
ErrorHere