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ISFIN and Finscoms Announce Partnership

ISFIN and Finscoms Announce Partnership

The View

ISFIN ISFIN and Finscoms Announce Partnership
We are delighted to announce the collaboration between the highly regarded ISFIN and Finscoms.

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map ISFIN and Finscoms Announce Partnership
Finscoms_Logo_multi_small ISFIN and Finscoms Announce Partnership
ISFIN and Finscoms announce partnership to integrate marketing and communications amongst the ISFIN banking and finance community.
ISFIN and Finscoms today announced the launch of their partnership that will ensure ISFIN clients across 75 countries will have access to effective and innovative marketing and communication tools provided by Finscoms. Both parties recognise that in an overly congested market it is vital to utilise strategies that will highlight your company’s strengths and create distinction amongst peers.

Significantly, ISFIN wants to help clients in creating a greater awareness of their businesses and through Finscoms this reach can be truly global.

Prof. Laurent Marlière, the founder and CEO of ISFIN, venerates this new initiative: “ISFIN has a substantial amount of clients among professional firms, banks and investment funds. Businesses are increasingly entering the digital world, they require a global marketing strategy to empower them. Their services or products are usually excellent but not sufficiently market-driven. Our partnership with Finscoms offers a unique understanding of both the legal and accounting sector and the corporate finance sector.”

 

“ISFIN are dedicated to making the business world a more navigable place for their clients. At Finscoms we know how to make the world smaller and more open.” said Edward Simpson, Finscoms CEO. “We have a particular track-record in assisting corporate finance players and funds. We help them achieve their objectives. We look forward to helping ISFIN empower more professional firms and clients in the investment fund industry. Our joint offer to the market will help clients achieve strategic objectives, promote their services and get more deals successfully done. ”
Prof-copy ISFIN and Finscoms Announce Partnership
“Businesses are increasingly entering the digital world, they require a global marketing strategy to empower them.”
About ISFIN

ISFIN -Emerging Markets Advisors – is a global advisory active in 75 countries. It acts as a business facilitator between East and West and has a unique knowledge of the Middle East, African and Asian markets. The organization is supported by a network composed of the most innovative and highly regarded independent law, audit & accounting firms. It has a dealroom offering off market investment opportunities to clever investors.

About FINSCOMS

Finscoms is a full marketing services agency. What we do is help structure and implement efficient marketing strategies. Through us you can create a marketing resource that encompasses everything from strategy definition to day-to-day marketing operations, from thought leadership to Business Development/sales approach. We become your differentiator, your marketing support, contact us to see how we can make an immediate difference.

Contact Information:

Laurent Marlière, CEO ISFIN
+(32) 475422149

LM@isfin.net

www.isfin.net

Edward Simpson, CEO Finscoms

mkt@finscoms.com

+353 1295 3844

www.finscoms.com

If​ ​you​ ​would​ ​like​ ​to​ ​learn​ ​more​ ​about​ ​how​ ​Finscoms​ ​can​ ​help​ ​with​ ​your​ ​fund​ ​raising please​ ​do​ ​make​ ​contact​ ​with​ ​Ken Carmody​ ​at​ mkt@finscoms.com

Future of Fund Distribution Under AIFMD

Future of Fund Distribution Under AIFMD

The View

Cartoon Future of Fund Distribution Under AIFMD

Veneziano & Partners published a white paper for US and non-EU Alternative Investment Fund Managers on the developments and future outlook of fund distribution and private placement under the Alternative Investment Fund Directive (AIFMD).

1702-22-venezianoandpartners-ucitspassport-170308151503-thumbnail-4 Future of Fund Distribution Under AIFMD
london-bridge-945499_1920 Future of Fund Distribution Under AIFMD

London, UK (24th Oct) – Veneziano & Partners

The white paper addressed to US and non-EU Alternative Investment Fund Managers entitled “Future of Fund Distribution under AIFMD”, describes the current status and foreseeable developments in the regulation governing distribution and private placement of alternative funds in Europe.

The Alternative Investment Fund Manager Directive (AIFMD) provides authorised European Alternative Investment Fund Managers (EU AIFM) with a marketing passport. Leveraging on the very successful experience of the marketing passport introduced by the UCITS Directive, the AIFMD marketing passport allows for the marketing across Europe of EU Alternative Investment Funds (EU AIF). The AIFMD indeed contains provisions also for the extension of such marketing passport to non-EU AIFMs, upon release of positive advice from ESMA on a list of non-EU domiciles and ensuing delegated acts from the European Commission. Whilst two sets of advice were issued by ESMA in 2015 and 2016 respectively, there is still at the date of this paper no delegated act from the European Commission on the extension of the passport, nor we can predict when any such act will be issued, if at all.

Private Placement

Also, after the initial enthusiasm for the extension of the marketing passport fizzled out – says Attilio Veneziano, founder of Veneziano & Partners – it emerged in more details that the process for the granting of the right to passport, once available, will entail a complete authorisation of the third country AIFM with the authority of the chosen Member State of Reference in Europe. Thus, the extension of the passport becomes the consequence of a full scope AIFM authorisation in Europe of the third country AIFM. Private Placement under AIFMD remains the most viable option for the time being.

Attillio Future of Fund Distribution Under AIFMD

“Private Placement under AIFMD remains the most viable option for the time being.”

About Us

Veneziano & Partners is an international consulting boutique specialised in the European regulation of cross-border fund distribution. In catering to a selected group of investment managers, hedge fund managers and financial institution worldwide, the firm offers a custom-made global fund registration service, enabling its clients to gain competitive advantage in an ever increasingly regulated environment.

 

Ken Carmody

Download the white paper here

www.venezianoandpartners.co.uk

MiFID II headache? Take these.

MiFID II headache? Take these.

Funds, Marketing, The View

BirdMobile-1 MiFID II headache? Take these.

A Finscoms Director said to me the other day,

“Chairman, the hugely frustrating reality is that not many players, particularly funds, in the impacted industry will realize how well placed we are to help them be MiFID II compliant and indeed strengthen their offering.“

“So get out there and tell them what you can do to ease their pain and stress” says I.

EUFlag1080 MiFID II headache? Take these.
samuel-beckett-bridge MiFID II headache? Take these.

We fundamentally believe that Finscoms can be an important part of the solution.

We fundamentally believe that Finscoms can be an important part of the solution. Indeed this could perhaps be a Eureka moment for a fund, who together with fund lawyers represent our key client base, must now list under ‘’key appointments’’ in ıt’s prospectus various parties such as auditor, legal, investment manager etc. With MiFID II would it not be advantageous for funds to include under said key appointments ‘’communications’’ and/or ‘’marketing’’ listing a firm, such as Finscoms, as the specialist in this area just as for audit, legal etc? Or to include as a NED someone with requisite industry marketing and communications skills to navigate the MiFID II world. We believe that the fund will benefit from demonstrating to an investor, current or prospective, that they have clearly understood the importance of marketing and communications in their strategy. That’s what Finscoms does, that’s what Finscoms can offer.

MiFID II/MiFIR/MAD/PRIIPS:

All these new regulations are creating a new level playing field for all actors in the investment products value chain, from the value creator to the client, including the processing and market. The objective is clear: a better protection of the investor. All firms will be ready (or should…..some major ones seem to be in a difficult situation with regard to achieving compliance as of Jan 3, 2018). Processes, risks, information, communication etc have been framed by the different regulation levels, their local implementation and interpretation by control authorities.

TMFinsBlog MiFID II headache? Take these.

This new level playing field brought about by these regulations will create more comparability with a number of elements and the communication of technical characteristics will be ‘’standardised’’.

January 2018

But what will be the real challenge in early 2018? In only 3 months the question will be: how to do business in this new environment? How will a firm differentiate from it’s competitors? To be or not to be, that is the question!

From a business perspective, the benefit of this new regulation is that it will bring the spotlight on THE key element, that’s to say the strategy of each player, fund managers, private bankers etc etc. The newly adapted and adopted strategy will be communicated, internally and externally, with the express objective of differentiating the offering from the competition. The highly visible components of the strategy–product offer, brand and image, sales methodology, innovation–will be key to the success of each market participant.

Communication Requirements

Among other pressing requirements, fund managers, of all sizes, will be obliged to improve and enhance their communication with their target audience. This brings enormous challenges particularly for the smaller market participants. And fund management is a very, very competitive industry. Happily, and at very affordable cost, Finscoms can, based on significant experience and expertise in the fund management industry, including fund lawyers, with which we wish to cooperate to the benefit of clients, and not compete, help professionals to define their all important communication and marketing strategy……and even better to implement same! Problem solved! Well, perhaps not quite but a great leap in the right direction, I would venture….

Looking at the link between the communication imposed by regulation and the newly adapted and adopted strategy ( 3 months to go and lots to do–not to put anyone under pressure!), data can be used to illustrate compliance with the new regulation but, depending on the firm’s strategy, a fund manager can also demonstrate and highlight that they are ‘’best of breed’’. This can be a risky path to tread for those that may not be totally compliant, including with the spirit of the new regulation but for those that are it can be used to give confidence to their clients that they have nothing to fear in terms of their fund manager having everything in hand and everything in place in terms of their protection.

Who Pays?

It would be wrong not to emphasize the increasingly competitive marketplace that is the fund management industry. Fees are under pressure and costs are mounting, as we all are well aware and probably would prefer not to be reminded. It appears that some fund managers were looking to have their clients bear the additional costs whereas others have come to the conclusion that they should bear, and indeed need to bear, the costs if they are to remain competitive. Some, who want the client to bear the cost, will be able to pull it off but they will need, I think it’s safe to say, an excellent communication strategy in order to explain to, and convince, their clients of their value added compared to their industry peers.

Wallstreet500 MiFID II headache? Take these.

Once again Finscoms can come to the fund managers aid by providing a broader view of what’s happening in the industry and seek to identify and implement efficient and effective communications and marketing approaches for strategies selected…And please do remember that a fund cannot simply add marketing to it’s offering; it has to be communications and marketing that has to be MiFID II compliant. As you will see from the Finscoms website, communications and marketing for funds were our specialisation long before MiFID came along…

In summary, as MiFID II draws ever nearer, Funds and other industry participants will inevitably be getting more and more concerned about becoming MiFID II compliant. Finscoms proven USP is that we can, based on significant experience of the fund management industry and a clear understanding of the regulatory environment, provide thoughtful input and valuable contribution to the formulation of an effective and efficient communications and marketing MiFID II solution/service at a very affordable cost particularly when compared to the cost of getting it wrong. I hope this missive will be helpful to those working their way towards MiFID II compliance.

We would be very happy to converse with anyone who would like to talk more about how Finscoms can help…

Thank you.

The View, Finscoms

arm@finscoms.com

Now the hard part begins (i.e. raising the money)!

Now the hard part begins (i.e. raising the money)!

Funds, The View

BirdMobile-1 Now the hard part begins (i.e. raising the money)!

‘’We’re​ ​out​ ​raising​ ​money​ ​at​ ​this​ ​time’’…..Often​ ​that​ ​is​ ​said​ ​with​ ​a​ ​slight​ ​hesitation​ ​in​ ​the voice,​ ​internal​ ​trepidation,​ ​questioning​ ​look​ ​and​ ​frequently​ ​with​ ​little​ ​clue​ ​as​ ​to​ ​where​ ​it’s all​ ​going​ ​to​ ​end​ ​up!​

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Capital1080 Now the hard part begins (i.e. raising the money)!
samuel-beckett-bridge Now the hard part begins (i.e. raising the money)!

Putting​ ​together​ ​a​ ​fund​ ​nowadays​ ​is​ ​a​ ​time consuming​ ​and​ ​costly​ ​exercise.​

Less​ ​often​ ​the​ ​statement​ ​about​ ​fund​ ​raising​ ​is​ ​said​ ​in​ ​a​ ​confident tone,​ ​full​ ​of​ ​conviction​ ​and​ ​a​ ​ready,​ ​willing​ ​and​ ​able​ ​attitude​ ​to​ ​launching​ ​into​ ​a compelling​ ​sales​ ​pitch.​ ​It’s​ ​to​ ​enable​ ​people​ ​looking​ ​to​ ​be​ ​part​ ​of​ ​the​ ​latter​ ​group​ ​that​ ​Finscoms supports Funds and Projects to ​spread​ ​the​ ​good​ ​word​ ​about​ ​a​ ​distribution alternative​ ​in​ ​particular​ ​for​ ​the​ ​investment​ ​funds​ ​community.

​A preparer​ ​of​ ​the​ ​investor​ ​presentation​ ​and marketing​ ​materials,​ a ​roadshow​ ​leader,​ a ​principal​ ​and​ ​indeed​ ​​recipient’s​ ​of​ ​the​ ​pitch all benefit with telling and presenting an effective story, the create all important first impressions in the digital age. ​​We have all​ ​seen​ ​good​ ​and​ ​not​ ​so​ ​good presentations,​ ​well​ ​prepared​ ​briefs,​ ​back​ ​of​ ​the​ ​envelope​ ​stories,​ ​unbelievable​ ​claims, unconvincing​ ​sales​ ​points,​ ​disorganised​ ​marketing​ ​materials,​ ​uncompelling​ ​headlines etc​ ​etc.​ ​Enough​ ​on​ ​occasion​ ​to​ ​make​ ​you​ ​want​ ​to​ ​weep!

But​ ​this​ ​is​ ​often​ ​not​ ​the​ ​fault​ ​of​ ​the​ ​issuer!​ ​Putting​ ​together​ ​a​ ​fund​ ​nowadays​ ​is​ ​a​ ​time consuming​ ​and​ ​costly​ ​exercise.​ ​Once​ ​the​ ​fund​ ​structure​ ​and​ ​required​ ​legal​ ​documents are​ ​in​ ​place​ ​the​ ​financial​ ​cupboard​ ​is​ ​often​ ​rather​ ​bare​ ​and​ ​there​ ​is​ ​little​ ​in​ ​the​ ​way​ ​of financial​ ​resources​ ​available​ ​to​ ​ensure​ ​that​ ​marketing,​ ​distribution​ ​and​ ​communications are​ ​optimised.​ ​However,​ ​the​ ​fact​ ​is​ ​that​ ​a​ ​lot​ ​of​ ​effort​ ​and​ ​angst​ ​has​ ​gone​ ​into​ ​getting into​ ​fund​ ​raising​ ​mode​ ​and​ ​it​ ​is​ ​now​ ​that​ ​you​ ​need​ ​all​ ​the​ ​help​ ​you​ ​can​ ​get​ ​to​ ​ensure​ ​that the​ ​bacon​ ​is​ ​brought​ ​home.​ ​You​ ​have​ ​put​ ​months​ ​into​ ​getting​ ​this​ ​show​ ​on​ ​the​ ​road​ ​and you​ ​want​ ​to​ ​see​ ​the​ ​appropriate​ ​results​ ​for​ ​your​ ​efforts!​ ​You​ ​are​ ​in​ ​a​ ​highly​ ​competitive marketplace​ ​with​ ​hundreds​ ​of​ ​funds​ ​on​ ​offer​ ​at​ ​any​ ​one​ ​time.​ ​You​ ​have​ ​to​ ​somehow​ ​get the​ ​attention​ ​of​ ​a​ ​decision​ ​maker​ ​who​ ​can​ ​be​ ​brought​ ​to​ ​the​ ​conclusion​ ​that​ ​your​ ​fund justifies​ ​an​ ​allocation…..It’s​ ​a​ ​huge​ ​jump​ ​from​ ​documents​ ​in​ ​hand​ ​to​ ​money​ ​in​ ​the​ ​bank.

​​It’s​ ​now​ ​time​ ​for​ ​a​ ​focus​ ​on​ ​the communication,​ ​marketing​ ​and​ ​distribution​ ​of​ ​your​ ​fund. There are many firms​ and expensive third party marketeers ​who​ ​have​ ​looked​ ​to​ ​sell​ ​​their​ ​services​ ​in​ ​this​ ​arena​ ​but​ ​it​ ​is​ ​only​ ​when​ ​I​ ​made contact​ ​with​ ​Edward​ ​Simpson,​ ​the​ ​man​ ​behind​ ​Finscoms,​ ​that​ ​I​ ​discovered​ ​that​ ​the ideal​ ​combination​ ​does​ ​exist,​ ​that​ ​it’s​ ​clearly​ ​been​ ​shown​ ​to​ ​work​, with most cases providing instant returns/deliverables ​and​ ​most​ ​importantly that​ ​it​ ​is​ ​indeed​ ​affordable.​ ​If​ ​you,​ ​as​ ​Finscoms​ ​believes,​ ​can​ ​increase​ ​the​ ​likelihood​ ​of raising​ ​money​ ​by​ ​50%​ ​by​ ​allowing​ ​them​ ​to​ ​partner​ ​with​ ​you​ ​in​ ​this​ ​important​ ​fund​ ​raising phase​ ​and​ ​even​ ​before​ ​in​ ​terms​ ​of​ ​preparing​ ​to​ ​hit​ ​the​ ​fund​ ​raising​ ​road,​ ​I​ ​would​ ​venture that​ ​it’s​ ​well​ ​worth​ ​considering.

 

If​ ​you​ ​would​ ​like​ ​to​ ​learn​ ​more​ ​about​ ​how​ ​Finscoms​ ​can​ ​help​ ​with​ ​your​ ​fund​ ​raising please​ ​do​ ​make​ ​contact​ ​with​ us.

The View, Finscoms

mkt@finscoms.com

Prediction for end of year fund performance?

Prediction for end of year fund performance?

The View

BirdMobile-1 Prediction for end of year fund performance?

We are at the halfway mark for 2017, how funds communicate and market their fund performance is of real importance, be they a closed fund or an open fund investors require 6 month progress report, is the fund on track, what strategies have been used by the fund, is the fund and its team showing a return? At Finscoms we have designed a marketing & distribution toolbox for funds both closed and open, to enable the fund to communicate, and market the fund to its target audience/existing investors.

performance1080 Prediction for end of year fund performance?
samuel-beckett-bridge Prediction for end of year fund performance?

At Finscoms we have designed a marketing & distribution toolbox for funds.​

Loyalty marketing and communications to a closed fund is often overlooked, through a content marketing strategy you can keep those already invested in a closed fund up to date with the fund performance and strategy, thus strengthening the relationship between the fund and its investors. Using social media for example, or a private/closed network, a fund communicates the fund performance at little or no cost, producing some significant marketing and communication tangibles. Is your existing communications strategy truly maximising the opportunity within the traditional and digital environs? Don’t have a communications or marketing strategy? Don’t have the time? We have the experience and time to act on your fund’s behalf to ensure the fund achieves its strategic objectives.

Marketing and communications for a fund at launch, or an open fund is a different set of marketing and communication strategies. Clearly the fund is limited in what in can show with its fund performance, but it can and should be marketing itself and thus distributing to its target audience, the next generation of investors are all using their smart phones to research the next fund that matches their investment strategies. You need to be seen, boost your visibility, in the right areas. You don’t want to be viewed as a pushy fund under pressure, or a non-performing fund. Show the Unique Selling Points of a fund, show your target audience your passion for the fund.

EMDS3 Prediction for end of year fund performance?

We work with funds through marketing and communications and ultimately distribution strategies, from redesign of your KiiD, prospectus, factsheet, to ensuring you have the right content and position the fund performance to investors when they land on your site, to building a website for the fund, to converting your prospectus from a black & white 120 page document to a video fund prospectus – 55% of the content on the internet is video, how prepared are you?

Some funds don’t necessarily agree with marketing, communications and have not experienced distribution deliverables other than high retainers. Its time to change the mindset, a fund has to be able to show it is comfortable in a digital environ, as it is in a traditional and conservative environ. First impressions count, those funds that are top of the pile, are there because they invest in marketing, communications and thus distribution. Contact us with no obligation to learn how a small investment into marketing, & communications can provide instant returns on your distribution strategy for open funds and for closed funds how to build and grow the relationships with existing investors.

EDWARD SIMPSON

emds@finscoms.com

Are SEO campaigns worth the effort?

Are SEO campaigns worth the effort?

The View

BirdMobile-1 Are SEO campaigns worth the effort?

Almost every business now has a website, but the similarities stop there… The quality and success of company websites is as varied as the companies themselves.

So will an SEO campaign actually help your business? The first thing you have to do is answer these questions:

  • What is the function of your website?
  • Is it to convert new clients?
  • Is it to service your existing clients?
  • Is it to create enquiries?
Search1080 Are SEO campaigns worth the effort?
samuel-beckett-bridge Are SEO campaigns worth the effort?

So will an SEO campaign actually help your business? ​

If you cannot answer these questions, SEO is definitely not for you. Until you understand that core function of your website, it is impossible to optimise it effectively. But if you know what the core function of your website is, and the design is perfect, you may still not be ready for the next step…

Is the text written in such a way that it truly engages with the visitor whilst fulfilling its SEO role also? Remember, the content on your site is crucial for your site to perform well in SEO rankings, yet it also has to be engaging enough to keep the visitor on your site. So the task becomes more complex. Visitors to your website are savvy, and from the moment they land on your page they must be engaged.

Within the Offshore centres over 80% – yes 80% – of the websites are brochurial, and two dimensional. They are not even an effective communications tool, and have little or no value add to the recipient. However, a well designed site with a function, can achieve so much through SEO.

EMDS3 Are SEO campaigns worth the effort?

​​Your website visitors have come seeking business intelligence and if the information isn’t both easy to access and engaging, they will simply keep on searching the web until they find a provider that can give them the answers they are require, in a way they enjoy.

Finscoms specialise in creating engaging content that will not only optimise your website for search engines, but also fulfil the desires of your visitor that will engage and inform them and most crucially, create inbound enquiries. So you may not actually require an SEO campaign at all. Indeed, you may not even need to redesign your website. But what you must have, is engaging informative content that gives your visitor the information they require quickly.

Get in contact with us for a commitment free discussion on how to make your website the most effective business development tool in your company.

EDWARD SIMPSON

emds@finscoms.com