Finscoms Awarded Global Excellence Recognition

Finscoms Awarded Global Excellence Recognition

2022-Global-Excellence-Awards-Finscoms-L Finscoms Awarded Global Excellence Recognition

Acquisition International have bestowed Finscoms with a ‘2022 Global Excellence Award’ for Financial Marketing & Communication.

Finscoms was selected ahead of several other nominees in the category most notably for its dynamic strategy shift in response to a new playing field created by the global pandemic. Finscoms was able to increase exposure to its clients making the very most of the abundance of digital pathways created worldwide. Finscoms was also celebrated for its work with Green Energy and Sustainability projects.

Acquisition International, is an international, monthly digital business magazine committed to bringing its readers up to the minute news, comment and analysis. Acquisition International magazine launched in 2010, is circulated to in-excess of 108,000 professionals, including Top Tier Managers, Investment Professionals, Business Advisers and Service Providers.

2022-Global-Excellence-Awards-Finscoms-300x300 Finscoms Awarded Global Excellence Recognition

IF​ ​YOU​ ​WOULD​ ​LIKE​ ​TO​ ​LEARN​ ​MORE​ PLEASE​ ​DO​ ​MAKE​ ​CONTACT​ ​AT MKT@FINSCOMS.COM

 

Lithium Demand Far Greater than Supply

Lithium Demand Far Greater than Supply

Lithium-1-1024x725 Lithium Demand Far Greater than Supply

BlogKMC-copy Lithium Demand Far Greater than Supply

Article written by Ken Carmody.

Lithium is an essential material for the production of the batteries used for electric vehicles and energy-storage systems. These lithium-ion batteries are vital as the world moves away from fossil fuels to a greener model. There is now an insatiable appetite for green energy across the globe and our capacity to deliver is currently a critical challenge.

Our planet has sufficient Lithium to meet demand but it isn’t being extracted and refined quickly enough to match the current surge in demand for lithium-ion batteries. By 2030, there’s projected to be a lithium deficit between 455,000 and 1.7 million metric tons each year.

Lithium-deficit Lithium Demand Far Greater than Supply

As a result lithium prices are rising significantly. Battery costs continue to drop as other component parts are produced in mass but rising lithium prices will impact on battery cells costs in the medium term. Essentially, the industry is dealing with a structural shortage as there’s literally not enough capacity in the industry to meet demand. And that squeeze is now being felt and will continue to get tighter until Lithium Mining investment reaches the right levels.

There is a disconnect within the electric vehicles supply chain that being the mismatch between the timeline of building a lithium mine versus building the complimentary Gigafactory…>5 years vs 1 year. Much of the Electric Vehicle producers goals and targets set for 2026-2030 will miss as they have not factored in a Lithium supply bottleneck. Based on this, you will start to see a trend of automaker announcements based around the opening of a battery plant along with a new mine. Lithium-ion battery powered EVs are set to dominate the world (as long as Lithium Mines can keep pace).

Contact Finscoms for information on Lithium Mining investment opportunities. MKT@FINSCOMS.COM

Finscoms adds to its Executive Management Team

Finscoms adds to its Executive Management Team

Tim-Montagu1080-1024x639 Finscoms adds to its Executive Management Team

Finscoms are delighted to welcome Tim Montagu aboard our executive management team. Tim most recently worked for HSBC in their structured finance department, covering professional services clients and those from any sector suited to private equity backed leverage.

“Tim is a natural fit to our clients in their route to the investor, the sourcing of projects and for those requiring assistance with their marketing and communications strategies. We are all excited to work with Tim developing our ESG service line for the benefit of all”   Edward Simpson, co-managing partner 

“I am pleased to join Finscoms who have a clear proposition to assist businesses and investors in finding synergies and communicating their brand.  Financial services often work in silos defined by their investment parameters and risk appetite.  Working across the industry with a strong network and project selection process, gives Finscoms clients a great chance at a successful match and funding.”   Tim Montagu

Tim will have responsibility for Finscoms and our service lines in London and the UK, including a focus on ESG solutions for professional services firms who wish to demonstrate greater impact and keep pace with the sustainability agenda.

If you would like to contact Tim please email tbm@finscoms.com

Looking for Investment? Finscoms are Listening

Looking for Investment? Finscoms are Listening

Search1080-1024x683 Looking for Investment? Finscoms are Listening

At Finscoms we receive many approaches from funds and projects looking to differentiate themselves from the rest and get attention from investors. As such we are in a position to cherry pick the best. Our screening and due diligence process leaves us to work with entities of which provide answers to market opportunities, and combine a sound business/financial model with corporate social responsibility, sustainability, scalability, and uniqueness.

These projects stand out from the rest as they also have compelling stories. We are proud to support them in translating their business strategy into stories that match our network’s vision and expectation. All projects and funds considered for advancement to our investor network are evaluated for their potential risk profile, impacts and economic quality.

The potential impact as well as the environmental and social risks of a project or fund are considered first. Projects are benchmarked by their social and environmental performance against conventional standards to ensure compliance and to test resilience. Projects and funds are also analysed quantitatively and qualitatively on technical and economic quality. Where possible we also use peer-group comparisons.

There are five stages to the Finscoms filtering process:

Step 1 – Submission

Candidates are invited to submit their details and marketing deck. If a nascent fund or project does not have a marketing deck we can help you to create one.

Step 2 – Preliminary Review

Once the marketing deck has been received into our ‘deal flow management system’ a member of our investment team will be assigned to your project for review. You will be notified if your enterprise will progress to the next stage or if it is declined. We provide brief feedback for each rejection.

Step 3 – Second Round

Bi-party NCNDA will be provided to protect both sides at this point. Further internal review by additional members of the Finscoms investment team. You will be requested to submit more detailed financial information about your fund or project at this juncture.

Step 4 – Video Interaction

We follow up with a video meeting to get a feel for your passion and enthusiasm for your enterprise. We dive in deeper to iron out any further questions from the internal review. Discuss strategy around bespoke targeting of investors rather than scatter gun approach.

Step 5 – Promote to Investors

Once our filtering stages are satisfied and once marketing materials are to our standards then, we introduce your project or fund to suitable investors in our network.

So, take the first step today and submit your details and marketing deck to mkt@finscoms.com. Don’t have marketing materials? Our marketing team are here to help.

mkt@finscoms.com  

+353 1202 4444

Phase 1 – Tell your story to create interest

Phase 1 – Tell your story to create interest

Speaker-1024x874 Phase 1 - Tell your story to create interest

ES-Picture-298x300 Phase 1 - Tell your story to create interest

Part 1 of 2 in a series looking at the Capital Raising struggle. Look out for part 2 – Extend Your Reach

In my research through pages and pages of a search engine, it revealed little or no information on the vast numbers of projects/funds looking at funding, compared to the numbers of projects/funds that succeed. What was apparent to me was the mind boggling numbers looking at funding and the limited few that were funded. The route to the funder is not only heavily congested but one full of failure, loss of time, money and effort. This article, writes Edward Simpson, looks at the importance therefore of your narrative to create interest in you.

If we take a moment to look at this from the funder’s perspective they are inundated with funds, project’s, entrepreneur’s and so forth all armed with let’s face it poorly written prospectuses, I have seen fintech funds going to market and they don’t even have a website. Funders in the case of a number of private equity managers I know now adopt AI, one such private equity manager received approx. 3000 prospectuses in a year, AI selected 3 that matched investment strategy, the human got involved and all 3 were declined. A funder on average invests in fewer than 0.3% in a given year those seeking investment would see this as low whereas the funder might see this as perhaps too high.

How then can we ensure your project/fund is noticed? What is the alternative, how does a project/fund generate interest in its route to funding? Filling up email inboxes leads to negative branding, connecting your story with interested funder’s who are searching right now for opportunity is what Finscoms does.

We have now identified the problem – list of applicants high, funder’s time is short.

Solution – an improvement/investment into communications to tell your story will generate interest.

I believe there to be a stunning lack of communication and communications skills in the route to the funder, this may well be the number one barrier achieving funding or at the least one of the major components to a lack of funding/interest?

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”  – Steve Jobs

What creates interest? Too many are overfamiliar with their project/fund, leaving the reader to ask ‘what is this about’. Easy to mention financials, the solution to the problem, is your story needs to encourage a funder to read further into your document not to give them reasons to say no.

Below is what a funder is looking for, this is based on feedback from the funder and differs from what the project/fund thinks the funder wants to see:

  • Your team – Who are you and why are you suited/your expertise to lead this project/fund? Avoid the ‘I am an entrepreneur with loads of experience but no success’
  • Product or Service – What exactly does your project/fund do exactly? Avoid a generic description and too much technical information. What specific results are/can be achieved? What is your solution to a problem?
  • Market Demand – What is the potential for your project? What are your USPs? Why would anyone care about your project/fund? Avoid ‘everyone will need this’ or ‘its the next Google’
  • Market Sector – Describe the market sector. Give examples of how your project/fund adds to its sector, is it sustainable? Does it have green credentials, show the value adds.
  • Competition – Who else is in your sector, what is the competition – give examples. What are your differentiators?
  • Financials – Include the amounts you are seeking for funding, what type of funding be it equity/debt/hybrid, what are your plans with the funding?

Effective communication means telling your audience a story funder’s understand, that captivates them and that makes them want to come back for the next chapter. Create hook’s with the above to create interest yes, but to also open up dialogue leading to a discovery call. Digital Marketing today allows for and creates inbound enquiries. Given recent lockdowns, funders are researching projects/funds, if the story is good they will make contact, you’ve now bypassed the high failure rate of projects/funds and their congested route to the funder.

Is it all about effective communications absolutely not, to tell your story in the first place you need a foundation a brand, create that all important first impression. A wise and small investment on your marketing materials, your projects/fund is well placed to tell the story, this small investment in your foundation is an asset that you own, shows a funder that you are understanding of the traditional and digital world’s with high returns on investment, telling your story is made all the easier to create.

If all this is too much, or you don’t have the time nor skills then Finscoms can help.

Whether you are just starting out or an established project/fund we can help. Why not send us your project/fund to mkt@finscoms.com we will reply with where we can help or not, improve the visuals, the telling of your story, to what audience, there is no cost to do this you have nothing to lose.

Finscoms are a full services marketing and communication’s company, we do not sell product nor do we give investment advice. With our expertise we do help you in your route to funding, we have a network of funder’s whom we could introduce you to.

Edward Simpson

Founder and Co Managing Partner

Mkt@finscoms.com  

+353 1202 4444

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