Intro for SEO packages for Funds and Offshore Sector

The View

SEO & Digital Marketing for Business

Make sure your business reacts to movements and trends in the digital market by utilising an SEO and Digital Marketing package from Finscoms.  Stay one step ahead of your competitors and allow us to manage your website and online presence utilising tried and tested methods, approved by the major search engines, to enhance your website, social media feeds and digital community.

Our Monthly Package covers all necessary areas to ensure you make the most for your digital assets.

Services include:

1) Website Optimisation – ensuring your website uses the most advanced code techniques and technology is essential, staying visible to users and search engines is vital and we can develop your website to make sure you reach your full market.

2) Social Media Management – connect with your existing customers base and attract new clients by utilising the right social applications, we can set up, customise and manage your feeds to ensure your taking about the right topics at the right time.

3) Content and copy creation – our team of copywriters specialise in creating content for Funds and Offshore legal and accountancy firms. Adding keyword rich relevant content to your website will ensure you site progresses upwards in the search rankings and attracts traffic looking to purchase your products and services. Google ranks content as its key factor in deciding where to place a website in the search traffic and we will ensure your site has the right quality and quantity of content.

4) E-Mail Marketing – connecting with your existing and potential customers is vital. We can provide flexible and competitive packages to manage your e-mail marketing making sure your message reaches the right people.

Finscoms can provide a fully customisable package, bespokely created to match the needs of your business to ensure your digital presence is working for you.

SEO & Digital Marketing for Individuals

You spend hours every week working hard and promoting your business. Your companies assets need to be operating perfectly to ensure growth and margin increases, but many businesses fail to optimise one major asset group – their staff. Your employees form a core asset group and that group needs and optimise digital presence to ensure they represent your interests to a high level in the digital environment.

A personal SEO and Digital Marketing Package can enhance your employee’s digital presence by utilising a tool set proven to enhance and promote your staff in the digital market place.

Our Personnel services include:

1) Social Profile Optimisation – your staff will already have social media profiles in the personal lives, Facebook, linked-in, twitter and many more. These feeds can be optimised to ensure your staff use there digital profiles to market your business effectively and support

Companywide campaigns. Creating new business profiles for your key staff members can help create a digital community around your website and enhance your online message.

2) Personal Websites – Your key staff members will have reputations independently from your business. Long term personal relationships with clients’ help your company operate and retain clients. This can be enhanced by providing your key staff members with personal websites, allowing them to details there personal history and projects, contact details and social profiles. The personal sites act to enhance your Main business site and will ensure digital relationships mirror that of traditional ones.

Finscoms can provide SEO and marketing packages customised to your business and staff requirements, to ensure your staff work as efficiently in the digital market as they do in the traditional one.

Using social media to control your brand

Using social media to control your brand

The View

Using social media to control your brand

It feels like everyone’s talking about social media but what you may not know is that it’s not just for sharing your products and services. Social media plays an important role in controlling how your business is portrayed in public. Here we’ve shared some of the different ways you can use social media to control your brand.

Share your brand message via social media

Today people of all ages use social media as a form of communication, so it’s very likely that your target audience will be there ready and waiting for you. Verify your social media accounts to distinguish your brand from fake or fan pages and begin building your content.

It’s extremely important that you remain consistent across all of your social media pages. Their design should be in keeping with your company branding and the content they feature must always illustrate your brand message to your target audience.

Spend time filling in the company info / about us type sections. Your target audience wants to know all there is to know about your brand, so make sure the information is easy to find. The more information you provide, the more professional you will appear to users, giving them a more positive impression of your business.

Engage with customer queries

Whilst social media is great for sharing content and driving traffic to your website, it is also fantastic for engaging with customers and answering their questions.

Make it your mission to answer customer queries as quickly as possible. The quicker you reply with an answer, the happier the customer will be. Providing your answer meets their needs, they will see your business as one that offers efficient and effective customer service and will be more inclined to recommend it to others.

Other social media users are likely to notice that you reply to customer queries quickly and will also feel more positive about your brand.

Dealing with complaints

Dealing with complaints isn’t always the easiest of tasks but if someone complains on one of your brand’s social media pages, it is recommended that you respond quickly.

The way in which you deal with complaints on social media will have a huge impact on how people feel about your brand.

If you are apologetic, polite and helpful to the customer making the complaint, you stand a good chance of coming out of the situation on top. However if you ignore the complaint or are rude to the customer, people will either assume you’ve got something to hide or see you as unprofessional, neither of which is good for business.

Take control of your brand by dealing with social media complaints proactively. Most of the time you’ll be able to resolve the issue and win customers, rather than lose them.

Hiring digital marketers

Whilst many business owners understand the importance of social media and how it can be used to control their brand, not everyone has the time to invest in it. Thankfully, you can hire professional digital marketing experts to help!

If you don’t have time for social media or struggle to understand how to get the most from it, working with a digital marketing expert will help you to achieve your goals. They will be able to help you formulate a strategy for social media and be on hand throughout the day to answer customer queries and complaints on your behalf.

The opportunities provided by social media aren’t something your business can afford to miss out on. From sharing your brand message with a wider audience to portraying a positive image through answering customer queries, social media can help you to take full control of your brand. If you haven’t already, now’s the time to start exploring its benefits.

 

Ken Carmody

Why digital marketing is essential for the offshore financial sector

Content Marketing

For the financial sector, offshoring is no longer an unusual option with a number of different locations around the world offering particular advantages to companies who opt to register there.

Improved tax efficiencies, asset management and lower operating costs are just some of the benefits which can be achieved by offshoring far more effectively than keeping the company in the same location.

Some countries have become known for their expertise in accommodating offshore arrangements, and with the respective governments keen to welcome foreign investment, the climate is well suited to the financial sector. In fact, some of these offshore locations have risen on the global stage as hubs for knowledge, expertise and excellence, challenging the long-held stereotypes.

Offshoring doesn’t mean compromising integrity; when done properly there’s just as much regulation and monitoring in offshore locations as in the EU or US. However, that’s not necessarily the perception that the general public have and many feel that a move towards offshoring is simply a cost-cutting exercise and nothing more.

For this reason, maintaining a very public image and engaging with a possibly hostile market is more important than ever. And that’s where digital marketing has a very important role to play.

Changing face of communication

Marketing and advertising has always played an integral role in the reputation of a company but in the past this would have been achieved from far more traditional methods. This could have included radio adverts, billboards or TV commercials.

While all these approaches are still entirely valid, effective marketing in the modern age is very different with digital means the primary channel. 

Of course, digital marketing is not a single channel, far from it in fact. Digital marketing means encompassing a number of different methods of not just communication but interaction. And this last point is key: modern digital marketing is no longer the company simply advertising what they want to say, it’s a two way process.

Effective digital marketing

Customers now expect to be able to interact with companies and to have a voice and a means to express it. Much of this expectation has arisen from the growth of social media as the ability to reach out to companies directly with the minimum of fuss.

Sites such as Twitter and Facebook in particular have provided a digital channel for customers to interact with companies, and respond directly to marketing campaigns.

Ignoring this method of marketing isn’t an effective ploy; if you’re not on their building brand awareness and engaging with the community, it doesn’t mean your name will be absent.

Social networking provides a unique ability for customers to discuss your brand directly and if you aren’t present, you won’t have the opportunity to respond to any comments or correct any misunderstandings. Failing to use digital marketing for your benefit simply means that your detractors will have the platform all to themselves.

What your customers want

The single most convenient aspect of digital marketing is that it doesn’t matter where in the world you are, if you have access to the internet you can reach your customers effectively and in real time.

Whether it’s keeping them updated with the latest company news, responding to Tweets or simply showing a regular online presence, the modern customer wants a modern approach. The financial sector isn’t renowned for taking radical and innovative steps, but this is one area where that’s easy to rectify.

Don’t remain in the prehistoric age; connecting with your customers and building your brand within the market has never been easier. Offshore companies desperately need some positive PR and by being accessible, approachable and personable, your business could quickly start to reach a whole new audience.

The importance of business marketing for the financial services industry

Content Marketing

The financial services industry has had more than its fair share of bad publicity in recent times, with responsible and professional companies often finding themselves unfairly grouped together with those who have acted less scrupulously.

Business marketing has therefore never been more important for the industry but the tight regulation means that it can be difficult to get your message heard.

We take a closer look at the importance of business marketing in the financial services sector and what you can do to get positive publicity. (more…)